BevSource: Revolutionizing The World of Premium Cocktails, One Can at a Time

BevSource: Revolutionizing The World of Premium Cocktails, One Can at a Time

Revolutionizing The World of Premium Cocktails, One Can at a Time

BevSource

BevSource – June 12, 2020

A part of our Beverage Business Breakthrough Series, featuring stories, advice, and insights from beverage entrepreneurs who’ve broken down barriers to reach remarkable goals.

Imagine building a line of ready-to-drink cocktails, hard seltzers, spirits, a co-packing manufacturing business from the ground up, getting the largest distributor in the world to carry your products, and winning countless gold medals, including “World’s Best Pre-Mixed Cocktail.” Now picture accomplishing all of that with no prior beverage industry experience. Alan Miller, Founder, and Danyelle Rabine, Co-founder of Blue Marble Cocktails and Blue Marble Productions, are proof that passion for your product and smart business practices can turn obstacles into beverage building opportunities.

In Search of a Better Cocktail

A successful entrepreneur in the medical technology space, Miller’s journey into the beverage industry started when he couldn’t find a flavorful ready-to-drink cocktail.

“Danyelle and I just wanted a great-tasting cocktail we could easily serve to our friends on our boat,” says Miller. “We couldn’t find anything that wasn’t watered down, loaded with sugar, or poorly packaged.”

For Miller and Rabine, the gap in convenient cocktail options signaled an opportunity worth investigating. They spent a year researching the market to learn what it would take to be successful. They met with flavor houses and co-packers and worked on costing and business models. As they learned more about the intricacies of the beverage industry, they quickly realized what they needed to do to launch a successful product.

“The vision behind Blue Marble is to be a company that stands out with premium, all-natural ingredients, and superior products that help make the world a better place through our “keep the blue marble blue” donation program,” says Miller.

Beginning with The End in Mind

With the vision in place, Miller set out to gather his team and get investors. While looking for the right investors Miller invested himself personally and still owns nearly 68% of the company’s stock. Having skin in the game was one of the most important considerations he has for success. From his success in his previous businesses, he knew he needed people with established relationships for distribution and on-premise and off-premise sales. He also needed an exit strategy. It may seem counterintuitive to think about exiting when you’re just starting, but Miller explains why it’s essential for success.

“Having an exit strategy is like plugging in the address of your destination before you leave on a trip,” he says. “Once you know where you’re going, you can estimate how long it will take and measure how decisions will impact your journey.”

Miller has been open about his plan to build Blue Marble nationally and eventually position it for a buyout to expand globally.

Blue Marble curated a staff of industry experts with backgrounds in areas like product development, ingredient procurement, and distribution, as well as leaders from outside the beverage world who could bring in a fresh perspective.

“I don’t care about what’s been done in the past unless it’s applied to what consumers want now,” says Miller, who worked with his in-house PhD and Purdue University to formulate cocktails with ingredients like real lime concentrate. “We knew that with enough passion, talent, and bandwidth, we could navigate the challenges and end up with a dynamite product. And we wouldn’t settle for anything less.”

If You Can’t Find It, Build It

With distribution contracts in place from day one, the biggest challenge Blue Marble faced early-on was finding a facility with the quality standards and capacity to produce the product. When Miller reached out to find co-packers who could package his eight flavors into 200ml cans, he realized that the manufacturing partner he needed might not exist.

“The facilities I reached out to couldn’t do what we needed without a substantial upfront investment in building a new line,” says Miller. “There were canning lines for low-volume production, and there was high-volume capacity, running 1,000 cans per minute for companies like Molson Coors. There really wasn’t anything in between.”

So, Miller set out to build out a canning line in 60 days. He went to Pack Expo and bought machines and materials off the show floor. Blue Marble Productions started small with a 35,000 square foot facility producing 600 cases on a “big” day. But soon, they began receiving requests from other companies for 200ml – 355 ml cans. They upgraded the line and can now produce 350 cans per minute with the flexibility to easily switch between can-type and end-packaging.

“Consumers are changing,” says Miller. “It’s not just Coke and Pepsi in the running. This is the era of craft beverages and cocktails. Companies need more options to meet demand efficiently.”

Canning Gets an Upgrade

Starting a manufacturing company wasn’t originally in the plans. Still, Miller quickly saw the opportunity to bring his background producing medical-grade lasers to create a highly-technical and extremely flexible beverage manufacturing facility.

In addition to incorporating world-class practices in traceability, quality assurance, regulatory compliance, and accounting, Blue Marble Productions uses automation to advance beverage manufacturing innovation.

“We’ve gone outside the industry to look at robots, lasers, high-speed cameras, and other technology to improve efficiency and maximize output and quality,” says Miller. “We’re looking at everything to see how we can do it better with more flexibility and less cost.”

The company is also helping brands become more sustainable by reducing waste and introducing non-plastic packaging options like biodegradable, edible trays, and cornstarch wrap.

Blue Marble Productions is already producing for some of the top beverage companies in the world and bringing more processes in-house every day. From managing ingredients and packaging to label design, the ultimate goal is to make premium products more affordable by offering one-stop beverage production.

“I see Blue Marble Productions as a place where Google meets canning,” says Miller. “We have a top-of-the-line facility and a fun environment. We offer premium wages and creative incentives like corn-hole, go-kart racing, and tastings. Even as a relatively small company, we’re attracting top talent.”

What’s Next for Blue Marble

For Miller, it’s all about expansion. The new Blue Marble Productions facility (opening this summer) is 181,000 square feet and has enough room to house six complete lines including can sleeving, pasteurization, in-house batching, in-house laboratory testing, and 3PL services. Blue Marble is already canning alcoholic and non-alcoholic beverages including sparkling/still water, energy drinks, kombuchas, spiked/hard seltzers, and of course, ready-to-drink cocktails. “We want to offer turnkey services to our co-packing clients including private labeling so we can lower their overall cost and give them more of a competitive pricing strategy to their distributors/retailers and ultimately the consumer. If we can help them be successful it means we are more successful,” says Miller. He’s excited about growing Blue Marble’s line of premium products, advancing its support of global conservation and environmental initiatives, and inspiring others.

Blue Marble’s line of beverages has already been expanded to include nine RTDs, four vodka-based hard seltzers, and their own ultra-premium vodka.

“With the onset of COVID-19 we have been approached by restaurants, bars, and more on-premise businesses like arenas, and golf courses, seeking a solution for no-touch or one-touch cocktail service for their patrons.

I am passionate about learning everything I can to advance the brand and our mission,” says Miller. “I want to use what I know and learn to help others succeed. So many people have helped me on my journey, and I am always looking for ways to pay it forward.”

As for advice for aspiring beverage entrepreneurs-Miller says it’s all about passion. “Be fully immersed in whatever you do and make sure you plan on having at least double the money for whatever is in your business plan,” Miller says. “There are no quick wins, but if you believe in what you’re doing and are passionate about it, that will carry you through.”

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Spoon University "Enjoy Virtual Happy Hour With Blue Marble's Pre-Mixed Cocktails" story

Spoon University "Enjoy Virtual Happy Hour With Blue Marble's Pre-Mixed Cocktails" story

Enjoy Virtual Happy Hour With Blue Marble's Pre-Mixed Cocktails

Spoon University – May 30, 2020

By Casey Clark

Raise your hand if you miss going to the bar on a Friday night? Well if you did, then you’re not alone. This quarantine has many people, myself included, missing their weekly social activities. As a way to maintain a sense of normalcy during this crazy time, more people are turning to ‘virtual happy hours’ to socialize and enjoy their favorite cocktails. While that sounds fun, making cocktails can be messy and time consuming, but Blue Marble is here to help.

Blue Marble's Pre-Made Cocktails

Blue Marble offers nine all-natural cocktails and four spiked seltzer flavors. Blue Marble’s drinks come pre-mixed, so there is not need to worry about not having all of the ingredients or making a mess in your tiny apartment or dorm room. The cocktails are made with natural juices, handmade sweet syrups and premium spirits distilled in-house. At 15 percent ABV, Blue Marble’s cocktails make it easier than ever to let loose and relax.

Blue Marble Cocktail Offerings:

Spiked Seltzers: Tropical Retreat, Pure Love, Citrus Joy, Berry Bliss

Marble-rita: Ultra-Premium Tequila, Handcrafted Triple Sec, and All-Natural Lime Juice

Moscow Mule: Ultra-Premium Vodka, Ginger Beer, All-Natural Lime Juice

Greyhound: Made with Ultra-Premium Vodka, and All-Natural Grapefruit Juice

Cosmo: Ultra-Premium Vodka, Handcrafted Triple Sec, All-Natural Cranberry Juice, All-Natural Lime Juice

Mojito: Ultra-Premium Rum, Natural Mint Flavor, and All-Natural Lime Juice

Coconut Island: Ultra-Premium Rum, All-Natural Pineapple Juice, All-Natural Lime Juice, All-Natural Coconut

Bloody Mary: Ultra-Premium Vodka All-Natural Tomato Juice, and All-Natural Spices

Screwdriver: Ultra-Premium Vodka, and All-Natural Orange Juice

Vodka Soda: Ultra-Premium Vodka, All-Natural Lime Juice, and Soda Water

Where To Buy Blue Marble's Pre-Made Cocktails

To find out where Blue Marble’s pre-mixed cocktails are available near you, check out product locator. Stay connected with Blue Marble by following the brand on Facebook and Instagram.

Please remember to drink responsibly.

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Forbes gives an inside look to how Blue Marble created nine ready-to-drink cocktail.

Forbes gives an inside look to how Blue Marble created nine ready-to-drink cocktail.

Forbes gives an inside look to how Blue Marble created nine ready-to-drink cocktails.

Forbes photo of Blue Marble cocktails

Forbes – May 5, 2020

By Katie Chang

I love cocktails, but there’s a big difference between bouncing over to The Commodore (my local watering hole) to knock back a few – and attempting to recreate that experience while sheltering at home during COVID-19.

 

For starters: I’m a lazy drinker. While I appreciate the boom of DIY cocktail content – and as much as I miss having a freshly-made libation in front of my face – I have zero interest in putting together an elaborate bar setup in my apartment. Not only is it time-consuming, it’s expensive. (And doesn’t spending excessive cash at the moment ring a little tone deaf?) Also, I’ve never been a fan of fussy drinks (or food, for that matter). While potent potables involving far-flung ingredients, rare spirits, and esoteric techniques have their staunch supporters, I’m not among them. So, after weeks of drinking cheap and readily available red wine and canned beer at home, I started craving something more – but something simple and straightforward, too.

Co-founded in 2015 by Alan Miller and Danyelle Rabine, Blue Marble specializes in premium, pre-mixed cocktails at a wallet-friendly price. Though the category is especially flourishing right now (thanks to the hard seltzer craze), the company has quietly been doing things the right way from the beginning. “Danyelle and I started Blue Marble because we wanted an all-natural, ready-to-drink cocktail that wasn’t watered down, but couldn’t find it anywhere,” explains Miller. 

It all begins with ingredients. Blue Marble cocktails are made with just three things: natural fruit juices, handmade syrups to sweeten, and quality spirits made in-house. In addition: the brand’s vodka – which is distilled a whopping ten times for a super-smooth finish – and gin are also available for purchase. The company’s hard seltzers, too, leave the competition in the dust by using its own vodka (rather than a malt base), and clocking in at just 95 calories per serving.

To dispel the myth that ready-made drinks don’t deliver the same punch as just-made ones, every cocktail contains 15% alcohol by volume. Just open, and pour over ice. But while Blue Marble endorses having a good time, it’s also acutely aware of the business it’s in. “Because we’re an alcohol company, promoting responsible drinking is extremely important to us,” says Miller.

As for the flavors, there’s nine of them, with a focus on the classic and tried-and-true. Marble-rita is Blue Marble’s spin on the margarita, while vodka fans have plenty to flip for, including a Moscow Mule, Cosmo, and Bloody Mary. And the rum-based mojito and Coconut Island will have you drifting off to a sunny, tropical destination after a single sip. Though the 200 milliliter cans are convenient if you’re drinking at home solo these days, they’ll come in just as handy when everyone’s out and about again (think tailgates, pools, even planes).

But most important: how do they taste? “As many companies looked to improve margins, we looked to give consumers an experience: the ‘wow’ factor,” says Miller. “When we compete in taste tests against other brands, participants always ask about what we use to set us apart. We truly believe that tasting is believing.” Need more proof? Then look no further than Blue Marble’s best-selling Bloody Mary, which was voted the World’s Best Ready to Drink Cocktail at the 2019 World Premix Awards in London.

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LUX Magazine Announces The Winners of the 2019 Food & Drink Awards

LUX Magazine Announces The Winners of the 2019 Food & Drink Awards

LUX Magazine Announces The Winners of the 2019 Food & Drink Awards

LUX awards

United Kingdom – December 9, 2019

LUXlife magazine announces the winners of the 2019 Food & Drink Awards. Over recent years, the Food & Drink industry has seen a new wave of sectors burst into the market and influence the way eat, drink and enjoy our favorite cuisines. From the prevalence of specialty eating practices and diets companies working within the food and drink industry are working harder than ever to facilitate the diverse and evolving demands of millions of individuals worldwide. In addition to commending the businesses which continue demonstrating a high level of culinary excellence by serving some of the most sumptuous cocktails and dishes, the Food & Drink Awards pays homage to those who successfully cater to the varying lifestyles, tastes and choices of the modern-day consumer by bringing new and innovative products to the table.

Commenting on the success of the awards programme, Coordinator Katherine Benton, stated: “Congratulations to all of my winners: 2019 has been an exciting and challenging year in this fast-paced market, and I am immensely proud of your success. Best of luck going forward!”

Blue Marble Cocktails was one of the beverage companies that prevailed being awarded: Best Variety of Premium Canned Cocktails. Alan Miller, CEO and Founder of Blue Marble said, “Such an honor to be recognized in our specific category. With all the pre-mixed cocktail companies out there, we truly strive to be always ultra-premium, all-natural, no artificial anything, and gluten free. Our flavors are accurately a variety and we are happy to be esteemed for it.”To find out more about these prestigious awards, and the dedicated establishments that have been selected for them, please visit https://www.lux-review.com/lux_awards/food-drink-awards where you can view our winners supplement and full winners list.

About LUXlife

Published quarterly, LUXlife informs readers on all aspects of high end lifestyle, including the finest, food and drink, hotels and resorts, health and beauty, automotive, jewelry, art and technology from around the world.

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SUNSET International Spirits Competition 2019

SUNSET International Spirits Competition 2019

SUNSET International Spirits Competition 2019

Moscow Mule Sunset award

Los Angeles, CA – November 27, 2019

Sunset Magazine was pleased to officially announce the results of the 2019 SUNSET International Spirits Competition, produced by Wine and Spirits Competition Management & Production.  SUNSET is the leading media brand of the Western lifestyle. Sunseta’s International Sprita’s Competition makes its winning spirits part of the most influential spirit program in the country. Its judges are some of the most experienced professionals in the country, including many Master Sommeliers, Buyers and Media. An esteemed panel of top tier judges’ asses the entries and awarded gold medals.

One of the Gold medals was awarded to Blue Marble for their Moscow Mule in their Blue Marble Cocktails line. Alan Miller CEO and Founder of Blue Marble stated, “Every time we win another medal it feels just as incredible as the first time we won one. This medal from Sunset International Spirits Competition is no different. It brings myself and the entire Blue Marble Team great joy to know all of the hard work day in and day out and caring about every single ingredient that is going into our recyclable can is being recognized. Thank you for this honor.”

All winners will be posted on Sunseta’s website, thedatastill.com and winecompetitions.com

About Sunset Magazine:

SUNSET magazine is committed to promoting its winners in ways that no other competition can. The SUNSET International Spirits Competition remains a tour de force with winners gaining top level exposure through its magazine. Be sure to look for the Jan. / Feb. 2020 issue of SUNSET magazine as it showcases this yeara’s winners!

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BLUE MARBLE TAKES OVER TV'S NATIONWIDE

BLUE MARBLE TAKES OVER TV'S NATIONWIDE

BLUE MARBLE TAKES OVER TV'S NATIONWIDE

American Sitcom Modern Family

Los Angeles, CA – November 12, 2019

Blue Marble Cocktails was recently spotted on the incredible American Sitcom Modern Family. The hit TV show first aired in 2009 and is now on its 11th and final season. Season 11 is where Blue Marble Cocktails in seen with main actor Ty Burrell.

Alan Miller, CEO and founder of Blue Marble said, “This is such an amazing time for Blue Marble and this is definitely the icing on the cake. To see the product, Blue Marble Cocktails, that myself and my family put so much into on Modern Family is a surreal moment for our family business. There has been so much passion and hard work put into everything we do and so much more is coming that we cannot wait to share.”

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CHAMPION OF THE YEAR GALA

CHAMPION OF THE YEAR GALA

BLUE MARBLE TAKES OVER TV'S NATIONWIDE

CHAMPION OF THE YEAR GALA

Las Vegas, NV – November 9, 2019
6 PM – 10 PM
Caesars Palace, Augustus Ballroom


Champion of the Year is an annual fundraising competition organized by the Best Buddies staff, Event Committee and Advisory Board, featuring a select group of individuals, professionals and community leaders prominent in the community. These philanthropic trailblazers compete to raise the most funds for Best Buddies and earn the ultimate title of Champion of the Year.

By reaching out to the community to raise funds and spread awareness, candidates champion for Best Buddies, our mission, and people with intellectual and developmental disabilities throughout.
Following the twelve-week campaign, Best Buddies will recognize the candidate who has raised the largest amount in donations at the annual Champion of the Year Gala. By definition, that candidate will have surpassed all rivals in the competition; and therefore, becomes a champion. He or she will aptly receive the title of Champion of the Year! Blue Marble Cocktails will be a part of this incredible charity event.

Alan Miller, CEO and Founder of Blue Marble stated, “We are a family owned and operated business so with that we love to be involved in our local communities. Las Vegas has been so welcoming to us, so it is our honor to give back to a cause that means so much to Las Vegas. Our biggest hope is to inspire other individuals to get involved in their local communities. No matter how big or small involvement can be it all helps.”

About Best Buddies:
Best Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities (IDD).

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INTREPID MUSEUM IS THE PLACE TO EXPERIENCE BLUE MARBLE

INTREPID MUSEUM IS THE PLACE TO EXPERIENCE BLUE MARBLE

INTREPID MUSEUM IS THE PLACE TO EXPERIENCE BLUE MARBLE

New York City, New York – October 20, 2019

Welcoming over one million visitors a year, Intrepid Museum includes the Space Shuttle Pavilion, home to Enterprise, the world’s first space shuttle that paved the way for America’s successful Space Shuttle Program. Also, on display are 28 authentically restored aircraft, including the Lockheed A-12, the world’s fastest military jet and spy plane, and the British Airways Concorde, the fastest commercial aircraft to ever cross the Atlantic Ocean. Rounding out the Museum are the submarine Growler, the only American diesel-powered strategic missile submarine open to the public, an 18,000 sq. ft. education center, Pier 86, a publicly accessible pier that is part of the Hudson River Park Trust, and the Exploreum, an interactive hall focused on themes of water, space, air and life at sea. Now, you can experience all of these amazing pieces of history while enjoying Blue Marble Cocktails.

The mission of the Intrepid Sea, Air & Space Museum is to promote the awareness and understanding of history, science and service through its collections, exhibitions and programming in order to honor our heroes, educate the public and inspire our youth. Alan Miller, CEO and Founder of Blue Marble Cocktails said, “It is an honor to be served at such an incredible site with historic blue marble moments in time. To be included in this incredible venue really is a testament to the quality of Blue Marble. We are honored to be seeing it all come to life on October 25th.”

On October 25th, guests can enjoy Blue Marble Cocktails on Hangar 4, as well as celebrate Halloween with a special Astronomy Night, and learn about the spookiest planets in the universe from American Museum of Natural History senior scientist Jackie Faherty. Following the talk, enjoy stargazing on the flight deck (weather permitting).

INTREPID MUSEUM

About Intrepid Museum:
The Intrepid Sea, Air & Space Museum is a non-profit, educational institution featuring the legendary aircraft carrier Intrepid, the space shuttle Enterprise, the world’s fastest jets and a guided missile submarine. Through exhibitions, educational programming and the foremost collection of technologically groundbreaking aircraft and vessels, visitors of all ages and abilities are taken on an interactive journey through history to learn about American innovation and bravery.

The Intrepid Museum was founded in 1982 with the acquisition of the aircraft carrier USS Intrepid, now a National Historic Landmark, which served tours of duty in World War II and the Vietnam War, and was a recovery vessel for the Gemini and Mercury space missions.

Free Fridays (overview): Beginning April 26, the Intrepid Museum will open its doors select Friday nights for FREE from 5:00pm–9:00pm! Explore the Museum and enjoy a variety of free after-hours programming including lively conversations, exciting performances, telescopes for viewing the night sky and movie nights on the flight deck!

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THE GREAT ALASKAN RACE MOVIE PREMIERE

THE GREAT ALASKAN RACE MOVIE PREMIERE

THE GREAT ALASKAN RACE MOVIE PREMIERE

THE GREAT ALASKAN RACE MOVIE PREMIERE

Los Angeles, California – October 17, 2019

Director, Writer, and Producer Brain Presley bring us “The Great Alaskan Race”. The movie opens in theaters on October 25th, 2019. Based on a true story, In 1925’s historic great race of mercy, a group of brave mushers travels 700 miles to save the small children of Nome, Alaska from a deadly epidemic. The LA Premiere of The Great Alaskan Race was at the Arclight Hollywood and Blue Marble Cocktails was a sponsor on this incredible night. Blue Marble was on the step and repeat that all attendees posed for pictures and spoke to press along with being served at the afterparty.

The Great Alaskan Race is a based on a true story about a race in the 1925’s to get anti-toxin to Nome, Alaska to save all the children who were infected from dying. Leonhard Seppula and his 12-year-old lead dog Togo did an unprecedented 330 miles out of the 700 total in 5 days to get the serum and transport it back to Nome in -80 degree weather. Dogs and Mushers are told to never run past -40 below because it will kill a dog not to mention one should never run a 12-year-old dog in those conditions. Leonhard Seppula showed bravery and selflessness in hopes of saving his entire town. Most of the stories that people have read about this race have been about Balto, the lead dog that took the serum the last 50 miles to the town of Nome. This is the first time that the story of Togo and Balto share the heroic efforts that saved all the children from dying. This was really about the bravery of groups of mushers from around Alaska that were willing to sacrifice their dogs and themselves for the greater good of humanity.

Alan Miller, CEO and founder of Blue Marble Cocktails said, “We are honored to be a part of this movie premiere and share our family owned product with these amazing actors, producers, and crew. Being a part of prestigious events like this one shows to ourselves and our consumers the ultra-premium quality that we put out in every single one of our product lines.”

Related Videos:
https://youtu.be/JjqNvj22_hs
https://youtu.be/PcQk__d2U2A

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2019 U.S.A. TASTE CHAMPIONSHIPS 2019 U.S.A. BEVERAGE CHAMPIONSHIPS

2019 U.S.A. TASTE CHAMPIONSHIPS 2019 U.S.A. BEVERAGE CHAMPIONSHIPS

2019 U.S.A. TASTE CHAMPIONSHIPS 2019 U.S.A. BEVERAGE CHAMPIONSHIPS

Ready to drink seltzers

Northern California – September 27, 2019

Blue Marble Seltzers was selected as a winning product line in the retail category of “Premium Ready-To-Drink Seltzers In Cans.”

Their submissions in this product category, Ultra-Premium Spiked Seltzers: Pure Love, Citrus Joy, Berry Bliss and Tropical Retreat were all judged superior in Northern California by a panel of Masters of Taste selected by Chefs In America.

The protocols of “triple blind” judging include the following ground rules to ensure accurate and fair judging results.

Evaluators do not know:
1. Who the manufacturer is
2. What the product variety or appellation is
3.What the other evaluators’ scores and comments are during evaluation

The American Masters Of Taste judging panel stated that, “These Ready-To-Drink Vodka-based seltzers in cans, continue to demonstrate Blue Marble’s commitment to creating flavorful, well executed, refreshing, low calorie cocktails for people to conveniently enjoy wherever.”

Although panelists do not see the product packaging prior to the evaluation, they commented afterwards that the sleek, narrow 12 ounce cans with attractive graphics also add to the visual appeal of Blue Marble’s product presentation.

The judging was part of the on-going U.S.A. Taste Championships and U.S.A. Beverage Championships founded in 1986 with the establishment of Chefs In America, whose professional culinary board members gather weekly to conduct taste tests on a myriad of foodservice and retail grocery products.

Blue Marble Ultra-Premium Seltzers was declared a 2019 U.S.A. Taste Champion and 2019 U.S.A. Beverage Champion.

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