Disrupting the beverage industry | Cover story by CIO VIEWS

Disrupting the beverage industry | Cover story by CIO VIEWS

Disrupting the beverage industry.

Cover Story by CIO VIEWS

It’s not easy to catch up to Alan Miller, Founder and CEO of Blue Marble. If he isn’t running 200 miles per hour at the helm at Blue Marble, you probably might catch a glimpse of him doing exactly that on racetrack somewhere in the world.

Success is simple to him. It’s about setting a goal and achieving it. He states, “there are so many goals I set when I start a company. The first is the exit strategy. I know is sounds crazy, but I treat it like every race I start. Am I looking to win, set the fastest lap, or just finish in the top 3. Is this going to be an IPO, acquisition, of lifestyle business? Without this goal and destination setting, I could never achieve or arrive at my goal. Success is never about money. It is a loss leader and, in the end, not very satisfying.”

Building A 100 Million Dollar Business During Covid - Cover Story by TOTAL PRESTIGE MAGAZINE

Building A 100 Million Dollar Business During Covid - Cover Story by TOTAL PRESTIGE MAGAZINE

Building A 100 Million Dollar Business During Covid

Cover Story by TOTAL PRESTIGE MAGAZINE

New couples don’t often start new companies shortly after they begin dating, yet that is exactly what Alan Miller and Danyelle Rabine did. Not long after beginning a relationship the new couple founded Blue Marble Cocktails, a ready to drink cocktail brand. And shortly after that Miller founded Blue Marble Productions, Inc. Miller & Rabine have grown Blue Marble Productions and Blue Marble Cocktails into powerhouse companies.

The company’s prosperity should hit even greater heights in the coming years as more individuals around the globe are exposed to the great tasting cocktails available from the brand. But it isn’t just the cocktails that will see the company excel. Its manufacturing facility in Indiana provides even more financial benefits, enabling Blue Marble Cocktails to thrive in the ready to drink cocktail sector. The company produces cocktails, seltzers, vodka, and water. While making RTD cocktails and beverages is Blue Marble’s main focus, the company has branched out into canning products for some of the world’s top beverage businesses thanks to its state-of-the-art facility in Indianapolis, Indiana. The environmentally-focused company is thriving and expects even greater things in the near future.

” I never imagined that the biggest alcohol companies in the world would approach me to make their products. We started off small with 20,000 sq. feet, expanded to 32,000 sq. feet and now are in our new facility which is almost 200,000 sq. feet and we are already in the middle of expanding to 300,000 sq. feet. Companies found out just how good and complicated our drinks are and trust us to make theirs. I could not be prouder of what we have built.

Keeping the Blue Marble Blue

Keeping the Blue Marble Blue

Keeping the Blue Marble Blue

August 2, 2020

The Tahoe Fund is a non-profit that was formed to help preserve the Tahoe Basin, promote outdoor recreation, and encourage environmental conservation. The projects that the fund promotes include but are not limited to creating mountain-biking trails, erecting nature-based amphitheaters, eliminating invasive species, preserving the crystal-clear waters of Lake Tahoe, and contributing to fire restoration projects.

In the summer, they celebrated their 10-year anniversary of the creation of the Tahoe Fund, Blue Marble is proud to have participated in the event with other like-minded partners and philanthropists by contributing in-kind donation of cocktails to support the fund.  This donation will help raise to support the Tahoe Fund’s initiatives and it is part of our ongoing commitment to safeguarding our environment and keeping the blue marble blue.  What a fun and tasty way to celebrate the organization and enjoy the planet while sipping on the best ingredients sourced from mother earth in a recyclable can. For more information about how you can get involved with the Tahoe Fund visit https://www.tahoefund.org.

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BevSource: Revolutionizing The World of Premium Cocktails, One Can at a Time

BevSource: Revolutionizing The World of Premium Cocktails, One Can at a Time

Revolutionizing The World of Premium Cocktails, One Can at a Time

BevSource

BevSource – June 12, 2020

A part of our Beverage Business Breakthrough Series, featuring stories, advice, and insights from beverage entrepreneurs who’ve broken down barriers to reach remarkable goals.

Imagine building a line of ready-to-drink cocktails, hard seltzers, spirits, a co-packing manufacturing business from the ground up, getting the largest distributor in the world to carry your products, and winning countless gold medals, including “World’s Best Pre-Mixed Cocktail.” Now picture accomplishing all of that with no prior beverage industry experience. Alan Miller, Founder, and Danyelle Rabine, Co-founder of Blue Marble Cocktails and Blue Marble Productions, are proof that passion for your product and smart business practices can turn obstacles into beverage building opportunities.

In Search of a Better Cocktail

A successful entrepreneur in the medical technology space, Miller’s journey into the beverage industry started when he couldn’t find a flavorful ready-to-drink cocktail.

“Danyelle and I just wanted a great-tasting cocktail we could easily serve to our friends on our boat,” says Miller. “We couldn’t find anything that wasn’t watered down, loaded with sugar, or poorly packaged.”

For Miller and Rabine, the gap in convenient cocktail options signaled an opportunity worth investigating. They spent a year researching the market to learn what it would take to be successful. They met with flavor houses and co-packers and worked on costing and business models. As they learned more about the intricacies of the beverage industry, they quickly realized what they needed to do to launch a successful product.

“The vision behind Blue Marble is to be a company that stands out with premium, all-natural ingredients, and superior products that help make the world a better place through our “keep the blue marble blue” donation program,” says Miller.

Beginning with The End in Mind

With the vision in place, Miller set out to gather his team and get investors. While looking for the right investors Miller invested himself personally and still owns nearly 68% of the company’s stock. Having skin in the game was one of the most important considerations he has for success. From his success in his previous businesses, he knew he needed people with established relationships for distribution and on-premise and off-premise sales. He also needed an exit strategy. It may seem counterintuitive to think about exiting when you’re just starting, but Miller explains why it’s essential for success.

“Having an exit strategy is like plugging in the address of your destination before you leave on a trip,” he says. “Once you know where you’re going, you can estimate how long it will take and measure how decisions will impact your journey.”

Miller has been open about his plan to build Blue Marble nationally and eventually position it for a buyout to expand globally.

Blue Marble curated a staff of industry experts with backgrounds in areas like product development, ingredient procurement, and distribution, as well as leaders from outside the beverage world who could bring in a fresh perspective.

“I don’t care about what’s been done in the past unless it’s applied to what consumers want now,” says Miller, who worked with his in-house PhD and Purdue University to formulate cocktails with ingredients like real lime concentrate. “We knew that with enough passion, talent, and bandwidth, we could navigate the challenges and end up with a dynamite product. And we wouldn’t settle for anything less.”

If You Can’t Find It, Build It

With distribution contracts in place from day one, the biggest challenge Blue Marble faced early-on was finding a facility with the quality standards and capacity to produce the product. When Miller reached out to find co-packers who could package his eight flavors into 200ml cans, he realized that the manufacturing partner he needed might not exist.

“The facilities I reached out to couldn’t do what we needed without a substantial upfront investment in building a new line,” says Miller. “There were canning lines for low-volume production, and there was high-volume capacity, running 1,000 cans per minute for companies like Molson Coors. There really wasn’t anything in between.”

So, Miller set out to build out a canning line in 60 days. He went to Pack Expo and bought machines and materials off the show floor. Blue Marble Productions started small with a 35,000 square foot facility producing 600 cases on a “big” day. But soon, they began receiving requests from other companies for 200ml – 355 ml cans. They upgraded the line and can now produce 350 cans per minute with the flexibility to easily switch between can-type and end-packaging.

“Consumers are changing,” says Miller. “It’s not just Coke and Pepsi in the running. This is the era of craft beverages and cocktails. Companies need more options to meet demand efficiently.”

Canning Gets an Upgrade

Starting a manufacturing company wasn’t originally in the plans. Still, Miller quickly saw the opportunity to bring his background producing medical-grade lasers to create a highly-technical and extremely flexible beverage manufacturing facility.

In addition to incorporating world-class practices in traceability, quality assurance, regulatory compliance, and accounting, Blue Marble Productions uses automation to advance beverage manufacturing innovation.

“We’ve gone outside the industry to look at robots, lasers, high-speed cameras, and other technology to improve efficiency and maximize output and quality,” says Miller. “We’re looking at everything to see how we can do it better with more flexibility and less cost.”

The company is also helping brands become more sustainable by reducing waste and introducing non-plastic packaging options like biodegradable, edible trays, and cornstarch wrap.

Blue Marble Productions is already producing for some of the top beverage companies in the world and bringing more processes in-house every day. From managing ingredients and packaging to label design, the ultimate goal is to make premium products more affordable by offering one-stop beverage production.

“I see Blue Marble Productions as a place where Google meets canning,” says Miller. “We have a top-of-the-line facility and a fun environment. We offer premium wages and creative incentives like corn-hole, go-kart racing, and tastings. Even as a relatively small company, we’re attracting top talent.”

What’s Next for Blue Marble

For Miller, it’s all about expansion. The new Blue Marble Productions facility (opening this summer) is 181,000 square feet and has enough room to house six complete lines including can sleeving, pasteurization, in-house batching, in-house laboratory testing, and 3PL services. Blue Marble is already canning alcoholic and non-alcoholic beverages including sparkling/still water, energy drinks, kombuchas, spiked/hard seltzers, and of course, ready-to-drink cocktails. “We want to offer turnkey services to our co-packing clients including private labeling so we can lower their overall cost and give them more of a competitive pricing strategy to their distributors/retailers and ultimately the consumer. If we can help them be successful it means we are more successful,” says Miller. He’s excited about growing Blue Marble’s line of premium products, advancing its support of global conservation and environmental initiatives, and inspiring others.

Blue Marble’s line of beverages has already been expanded to include nine RTDs, four vodka-based hard seltzers, and their own ultra-premium vodka.

“With the onset of COVID-19 we have been approached by restaurants, bars, and more on-premise businesses like arenas, and golf courses, seeking a solution for no-touch or one-touch cocktail service for their patrons.

I am passionate about learning everything I can to advance the brand and our mission,” says Miller. “I want to use what I know and learn to help others succeed. So many people have helped me on my journey, and I am always looking for ways to pay it forward.”

As for advice for aspiring beverage entrepreneurs-Miller says it’s all about passion. “Be fully immersed in whatever you do and make sure you plan on having at least double the money for whatever is in your business plan,” Miller says. “There are no quick wins, but if you believe in what you’re doing and are passionate about it, that will carry you through.”

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ILENE JOY, BLUE MARBLE COCKTAILS, AND TESSA HILTON CELEBRATE SUMMER IN THE HAMPTONS WITH A COCKTAIL PARTY TO BENEFIT CHARITY PARTNER, ANIMAL HAVEN

ILENE JOY, BLUE MARBLE COCKTAILS, AND TESSA HILTON CELEBRATE SUMMER IN THE HAMPTONS WITH A COCKTAIL PARTY TO BENEFIT CHARITY PARTNER, ANIMAL HAVEN

ILENE JOY, BLUE MARBLE COCKTAILS, AND TESSA HILTON CELEBRATE SUMMER IN THE HAMPTONS WITH A COCKTAIL PARTY TO BENEFIT CHARITY PARTNER, ANIMAL HAVEN

ilene joy

Montauk, New York

Ilene Joy and Blue Marble Cocktails celebrated summer in The Hamptons with cocktails and canapes in support of charity partner, Animal Haven. The event kicked off the weeklong Ilene Joy pop-up shop at Gurney’s Montauk Resort & Seawater Spa. The cocktail party highlighted Blue Marble Cocktails and Ilene Joy’s fine jewelry collections and showcased the one-of-a-kind high jewelry pieces in a silent auction. The silent auction included bespoke pieces such as Zoe Kravitz’ wedding earrings and other pieces of note. A portion of all proceeds from the cocktail event and pop-up was donated back to Animal Haven. HUMANMOSAIC, DJ duo Barron and Tessa Hilton, performed as well as Pamela Tick. Blue Marble Cocktails were served along with light bites by Gurney’s Montauk Resort & Seawater Spa and guests were flown in by Fly Foxtrot.

The event was attended by jewelry designers Ilene Joy and Rae Scheer, alongside co-host Tessa Hilton as well as Jane Krakowski, Kate Bock, Daphne Groeneveld, Megan Williams, Flaviana Matata, Barron Hilton, Pamela Tick, Marina Ingvarsson and Allie Rizzo, and amongst others.

Barron Hilton, VP of Brand Strategy stated, “Collaborating with different charities while getting the word out about Blue Marble is probably one of the most rewarding parts of this job. Last night we celebrated on the beach in support of our charity partners, Animal Haven, a non-profit organization very near and dear to my heart. This amazing charity aids in finding homes for animals that are either abused, abandoned or that have lost their homes to natural disasters. Witnessing this event come full circle was really something. It was a great turnout, and everyone loved Blue Marble. The Moscow-Mule was the hit of the night!”

ABOUT ILENE JOY FINE JEWELRY

Founded by seasoned jewelry designer Ilene Joy and her daughter, Rae Scheer, Ilene Joy is a fine jewelry brand focused on pushing the boundaries of tradition. Ilene’s collections speak to the bold, authoritative woman who is not afraid of expressing her true inner nature and celebrating the rebel within. Ilene and Rae teamed up with friend of the brand, actress and model Poppy Delevingne to star in their first campaign and formally kick off the brand launch on February 5 2019 in NYC. In the short time since, Ilene Joy has gained a cult following of celebrities and fashion heavyweights including Sienna Miller, Gigi Hadid, Jennifer Lawrence, Zoë Kravitz, Priyanka Chopra Jonas, Christina Hendricks, Jane Krakowski, Miranda Lambert, Kat Graham, Louise Roe, Harley Viera Newton, Lauren Santo Domingo, Tabitha Simmons, Delilah Belle Hamlin, Josie Canseco, Leigh Lezark, Natasha Lyonne, Erin Foster, Alisia Boe, Marianne Rendon, Tessa Gräfin von Walderdorff Hilton, Afiya Bennett, Natalie Joos, Elizabeth Saltzman Walker, Erin Walsh, Joy Corrigan, Liz Turner, Zaina Gohou, Maria Hatzistefanis and Fabiola Beracasa. Every piece of Ilene Joy jewelry is handmade locally in New York City by her master jeweler and small team of artisans. Nothing is machine-manufactured and one-of-a-kind pieces take center stage.

ABOUT ANIMAL HAVEN:

Animal Haven works is a nonprofit animal rescue that works within New York City and Tri-State communities to find homes for abandoned dogs and cats. Our Rehabilitation & Training Program provides behavior intervention and our Community Engagement Program focuses on the human-animal bond, striving to keep people and their pets together. Founded in 1967, we operate a state-of-the-art animal rescue and adoption center in Manhattan’s Soho neighborhood.

ABOUT HUMANMOSAIC:

HUMANMOSAIC is a DJ duo comprised of husband and wife, Barron and Tessa Hilton. Tessa has been DJing a little over six years, delving deep into the underground sounds of techno and house while living in Berlin. Tessa and Barron both like to find ways to create a story through their sets. With Tessa graduating from Barron College with a degree in literature and Barron graduating from Loyola Marymount University with a degree in Film Production, they approach each set through a narrator’s voice, creating a journey for their listeners from beginning to end. Barron has always had a fascination with film scores, which he implements into his sets with the use of ambient and experimental tones.

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BARRON HILTON II JOINS BLUE MARBLE

BARRON HILTON II JOINS BLUE MARBLE

BARRON HILTON II JOINS BLUE MARBLE

Barron Hilton, Alan Miller, Danyelle Rabine

New York, New York 

Barron Hilton was just announced as joining the Blue Marble company as their VP of Brand Strategy. Barron visited the Blue Marble headquarters in Indianapolis, Indiana in early July.

Barron’s visit sparked interest in not only the quality and contents in Blue Marble Cocktails but also how the company has a huge initiative to keep the blue marble blue® and give back. As an entrepreneur and socialite, Barron agreed that the world is missing out on Blue Marble Cocktails and plans to bring an impactful social influence and a stronger brand recognition to elite and high-profile market and demographics.

Alan Miller, founder and CEO of Blue Marble Cocktails said, “We are pleased to announce that Barron has joined forces as our VP of Brand Strategy and he is equally excited to be a part of the Blue Marble brand. This month and going into the Labor Day weekend, Barron is working on collaborating our brand with artists, musicians and celebrities to create exclusive experiential events in Montauk, New York. We are excited to unveil all the opportunities and events planned.”

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BLUE MARBLE COCKTAILS ACES VETERAN’S MEMORIAL TENNIS TOURNAMENT

BLUE MARBLE COCKTAILS ACES VETERAN’S MEMORIAL TENNIS TOURNAMENT

BLUE MARBLE COCKTAILS ACES VETERAN’S MEMORIAL TENNIS TOURNAMENT

tennis veteran memorial

Newport Beach, CA

The 3rd Annual Veteran’s Memorial Tennis Tournament is a nationally recognized Open Tennis Tournament, one of the most prestigious of its kind in the nation.

This elite event is run in combination by the Orange County Grand Prix and Newport Beach Tennis Club and benefits the Wounded Warrior Project. The tournament includes 3.0- Open Play in Men’s, Women’s and Mixed Divisions. The Men’s Open Doubles Championship is dedicated to TONY PRODAN, an Orange County Tennis Hall of fame inductee. Prodan was one of the most respected tennis professionals and directors of his time. Tony passed away in 2012, yet his memory lives on.

The Men’s Doubles draw includes many of the top ranked players in the West, with some players currently or previously ranked in the top 50 of the world. Prize Money for the Open Men’s Doubles is $10,000.00. Major donors of the tournament are Wells Fargo Advisors & Hittelman Strunk Law Group.

Blue Marble Cocktails was one of the companies on site proudly sponsoring and supporting this amazing cause. Danyelle Rabine, EVP and co-founder of Blue Marble cocktails stated, “We are so happy to give back in the local community where we live. I love tennis and the entire Blue Marble Cocktails team are active individuals. This was a perfect event to be apart of, give back, as well as have people try our delicious, ultra-premium cocktails.”

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