Atlantic Beverage Adds Blue Marble Seltzers and Canned Cocktails

Atlantic Beverage Adds Blue Marble Seltzers and Canned Cocktails

Atlantic Beverage Adds Blue Marble Seltzers and Canned Cocktails

Story by Beverage Journal

Indiana-based Blue Marble Ultra Premium Spiked Seltzers and Ultra Premium Cocktails join the Atlantic Beverage Distributors Rhode Island state portfolio. The award-winning premium vodka seltzers and canned cocktails keep their central mission in mind: supporting global awareness, conservation and environmental initiatives through their “keep the blue marble blue” program.

The ready-to-drink offerings use recyclable cans and Sustainable Forestry Initiative-certified packaging. Every cocktail is made in-house through Blue Marble’s state-of-the-art production facility located in Indianapolis. The line of ultra-premium spirits and 12 ready-to-drink flavors are offered in Screwdriver, Greyhound, Moscow Mule, Bloody Mary, Cosmo, Marble-rita, Vodka Soda, Mojito and Coconut Island. Blue Marble Cocktails’ handcrafted cocktails do not contain any dyes, GMOs or “artificial anything.” Blue Marble Seltzers are available in Tropical Retreat, Citrus Joy, Berry Bliss and Pure Love.

Blue Marble Ultra-premium Spiked Seltzers for the Win!

Blue Marble Ultra-premium Spiked Seltzers for the Win!

Blue Marble Ultra-premium Spiked Seltzers for the Win!

December 2020

Blue Marble Cocktails make gold-winning, lightly spiked, vodka-based seltzers as seen in this year’s Canned Challenge competition. All Blue Marble’s seltzers are made with vodka and sparkling water with 95 calories and 1 gram carbohydrate. The flavor evoking names Berry Bliss, Citrus Joy, Pure Love, and Tropical Retreat are just part of the endearment of this line of lightly spiked seltzers coming in at 5% abv. In a sea of canned cocktails and malt-based seltzers on the shelf, it could be overwhelming to decide what to buy. Knowing that esteemed judges in the industry believed in Blue Marble, should ease that decision.

About Canned Challenge

The judges consisting of sommeliers, retail buyers, journalists, mixologist and beverage directors conducted the competition in a double-blind process. All judges undergo a calibration course prior to the competition to ensure consistency, fairness in evaluation and scoring of all spirits.

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Pure Love Seltzer Takes Home Gold Medal in the 2020 USA Spirit Ratings Competition

Pure Love Seltzer Takes Home Gold Medal in the 2020 USA Spirit Ratings Competition

Pure Love Seltzer Takes Home Gold Medal in the 2020 USA Spirit Ratings Competition

Blue Marble’s Pure Love Ultra-premium Seltzer received a Gold medal from a panel of high-profile spirits industry judges. Medals were also given to Blue Marble’s Vodka, and the following seltzers Tropical Retreat, Berry Bliss and Citrus Joy. Pure Love scored highly in three different categories – Quality, Value and Packaging – a must, in order to take home a medal in the competition. Winning a Gold, Silver or Bronze medal at the USA Spirits Ratings Competition is the ultimate seal of approval, showing that Blue Marble is a high-quality spirit with broad consumer appeal. One of the guiding principles of the USA Spirits Ratings competition is that all spirits that receive medals in the competition should be those that consumers actually want to buy, whether it is shopping for a spirit at a retail liquor store or ordering a spirit off a restaurant menu. As a result, the USA Spirits Ratings competition has created an entirely new 100-point rating system that takes into account three different criteria (Quality, Value and Packaging) rather than just spirit making technique or overall taste.

“We are really excited that Blue Marble scored so highly on the various factors that determine the drinkability of a spirit,” said Danyelle Rabine, Co-founder, EVP. “We really put a lot of emphasis on creating a spirit with broad consumer appeal, and one that spirit drinkers will enjoy for a variety of different occasions. This award is really a validation of our spirit making expertise.”

Sid Patel, CEO and Founder of Beverage Trade Network, emphasized the importance of finding spirits that score highly across all three categories rather than just one, “We feel that it offers a broad, comprehensive approach to evaluating spirits the same way that consumers and trade buyers do. Increasingly, consumers are thinking of spirits as brands, just like they would any other product they find in a supermarket,” said Patel. “That’s why it was so important to include Packaging & Presentation as a key judging criterion – it means that the spirit is being created with a specific type of customer or demographic in mind.”

About USA Spirits Ratings
The judging panel included spirits industry professionals with commercial buying expertise. Judges included professionals from leading retail chains, wholesalers, distributors, specialty retailers and casual and fine dining establishments. The inclusion of so many high-profile judges ensured that spirits awarded medals in competition were those with a high degree of commercial appeal.

 

2020 TASTINGS - Spiked Seltzer Tropical Retreat gets the Gold medal

2020 TASTINGS - Spiked Seltzer Tropical Retreat gets the Gold medal

2020 TASTINGS - Spiked Seltzer Tropical Retreat gets the Gold medal

June, 2020

Seltzers are the hottest drinks this summer, and we know there are many choices in a sea of bubbly canned cocktails. Blue Marble’s lightly spiked seltzers are the gold-winning choice for many seltzer drinkers who prefer a smooth, vodka-based seltzer.  The esteemed judges awarded Tropical Retreat a remarkable score of 93 points and a Gold, claiming an exceptional beverage. All Blue Marble’s seltzers are 5 percent alcohol by volume, 95 calories, 1g carbohydrate and made with ultra-premium vodka and no artificial ingredients. If you were thinking of trying a lower percentage cocktail or a seltzer, why not try one that has been awarded gold?

About Tastings: They are an independent product rating and review source that provides beverage guides and education for consumers as well as the trade. Judging method is done by blind tasting by trained expert panelists, professional retailers, restaurateurs, journalists, buyers, and bartenders.

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What’s In Your Seltzer?

What’s In Your Seltzer?

What’s In Your Seltzer?

May 2020

Canned seltzers are one of the most trending and interesting ready-to-drink segments in the spirit industry this year. Variations of malt-based and vodka-based seltzers with varying percentages of alcohol keeps consumers on their toes. San Francisco World Spirits Competition placed our vodka-based seltzers in high regard this year as Blue Marble collected medals for Berry Bliss, Citrus Joy, Tropical Retreat and Pure Love.

About San Francisco World Spirits Competition

This competition is controlled with blind tasting and judges do not receive information about the producer or price point, ensuring that the competition is fair and without bias. Blue Marble’s Pure Love Spiked Seltzer won GOLD, meaning this is an exceptional spirit and near the pinnacle of achievement. Silver medals appointed to Tropical Retreat, Berry Bliss and Citrus Joy are merited as an outstanding product in their category and show refinement, finesse, and complexity in this category. For placing so high, we will be listed in an upcoming issue of The Tasting Panel Magazine, which reaches over 90K beverage-trade decision-makers.

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